SEO
March 19, 2021 In Communication, Digital Environment

What factors rank better in Google?

You have a great website, you have spent a lot of time and effort on it … so that no one can see it?

The visibility of your company is key (if your website is not well positioned, it does not exist). Therefore, you want to appear in the top positions of Google, the most used search engine in our country. Between 60% and 80% of the clicks of the visits to the webs come from the search engines. In addition, few users go beyond the results that appear between the first and the second page.

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digital disintermediation
January 10, 2018 In Digital Environment

Digital disintermediation … or not?

It is a fact that the traditional value chain with several intermediaries between the manufacturer and the end user is changing thanks to the digital transformation. The technologies and tools have evolved and this has led to a change in the behavior of consumers that leads to the emergence of new markets and a new way for relationships.

Within this digitalization of sectors and markets, disintermediation is a real phenomenon and companies consider what approach they should adopt in order for their strategies to be as successful as with the “analog model”.

What is not so evident is that this digitization is leading to a real disintermediation. Perhaps the traditional intermediaries are disappearing, but it is not true that they are not replaced by others.

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