COMUNICATION AND PR
COMUNICATION AND PR
Public Relations (PR) and communication go beyond advertising: consumers give greater credibility to the information in the media (news, reports, interviews) than to the mere advertising.
A proper communication and PR strategy is critical to get a good spreading and presence of our message among the media selected, get social impact and generate discussion and interest in our brand, products or services.
This is long-distance run, a custom job in the medium term with all stakeholders, requiring constant monitoring and keeping warm relationship with the people of these media. Combining PR strategy and Corporate Communications in online and offline media provides the maximum synergy between the two of them.
Among other services we can offer:
-. Corporate Communications: we manage corporate communication both internally (employees, management, suppliers …) and externally (customers, consumers, society).
-. Press releases: together with our customer we look for those events and facts to make them relevant news and write a press release, a news article. Sometimes, to generate publicity we must buy placements into the media to insert our content that actually has an advertising function (i.e. infomercials). We monitor the impact of these contents in the media (press clipping).
-. Media Relationship: we try to have a close relationship with the media to improve the publication of our press releases and get the best placements. We propose actions to the media, such as press conferences, round tables, visits to company facilities, etc. to improve their perception of the company.
-. Sponsorships: we propose actions in this field to generate visibility of your company in the media and among your target audience to reinforce your brand, products and services image.
-. Corporate Social Responsibility (CSR): this is an area with great potential and yet very little explored. It is one of the most effective and socially better accepted ways to increase your brand visibility and the commitment of the company to certain social causes.
-. Training employees to achieve a unique message (ensuring consistency of the messages in the media and towards customers, suppliers, etc.).