November 22, 2017 In Communication

The value of writing well, idiot

There is an image on social networks, the one that accompanies this post, whose origin I have not been able to find, but that allows me to illustrate in a lapidary way the importance of writing without orthographic errors.

Today, social networks have become the first letter of introduction for both individuals and companies. From the moment we write something and this goes from the scope of the private to the public, the style and the correction of the writing become a trait of credibility and social prestige, essential factors if we want to win and maintain the respect of who reads us in every virtual community.

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Comunicación sesgada
August 17, 2017 In Polemics

Biased Communication. A Question of Perspective

Should communication convey pure and direct information? Should a point of view be reserved for opinion articles, which establish the position of that journalist on a particular topic?

Surely it should be so, but everyone knows that no news is neutral, impartial. The attachment to certain values, ideals, beliefs, the style of the journalist and the Media on which he or she works determines the inclination that the content will have when expressed. And even further: the manipulation (in the least pejorative sense of the term) of the contents allows to emphasize some and minimize others, so that the interpretation of the recipient of the news can utterly vary.

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