Why marketing scares SMEs

94% of Spanish companies are individual entrepreneurs (so-called “self-employed”) or micro-enterprises with 1 to 9 employees (data from the Ministry of Economy, Industry and Competitiveness in February’17).

The vast majority of these companies do not have a defined structure with specialized areas or functions such as Commercial, Marketing, Human Resources, Finance, etc. Usually the entrepreneur agglutinates almost all the functions in itself (at most, he/she outsources the fiscal and accounting part and not much more).