Consumer drives conversation with brand
December 13, 2017 In Communication

The consumer leads the conversation with the brand

In their relationship with the consumer, brands have always had the proactive role: they informed, in a unidirectional communication, and if there was dialogue, they were also the ones who initiated it.

However, now it is the consumer who leads the conversation with the brand. Certainly, brands propose, according to their objectives and what they think may be of consumer interest, different topics, but he/she is really the one that comments and gives value to those contents through the comments made about them, retweeting, recommending and nurturing the community with opinions that this one hear and appraise.

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November 22, 2017 In Communication

The value of writing well, idiot

There is an image on social networks, the one that accompanies this post, whose origin I have not been able to find, but that allows me to illustrate in a lapidary way the importance of writing without orthographic errors.

Today, social networks have become the first letter of introduction for both individuals and companies. From the moment we write something and this goes from the scope of the private to the public, the style and the correction of the writing become a trait of credibility and social prestige, essential factors if we want to win and maintain the respect of who reads us in every virtual community.

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September 15, 2017 In Communication

Do it well and make it know

The expression “do it well and make it know ” defines the Public Relations mission (RRPP) better than any other, apart from being a crucial concept for communication in organizations.

The axiom combines two ideas: “doing” and “saying“, the first being fundamental, which implies the fulfillment of the company’s objectives through activities that reflect ethics, values, strategy and are concretized in products and services that should offer benefits to users who purchase them.

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Comunicación sesgada
August 17, 2017 In Polemics

Biased Communication. A Question of Perspective

Should communication convey pure and direct information? Should a point of view be reserved for opinion articles, which establish the position of that journalist on a particular topic?

Surely it should be so, but everyone knows that no news is neutral, impartial. The attachment to certain values, ideals, beliefs, the style of the journalist and the Media on which he or she works determines the inclination that the content will have when expressed. And even further: the manipulation (in the least pejorative sense of the term) of the contents allows to emphasize some and minimize others, so that the interpretation of the recipient of the news can utterly vary.

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