Foto Mktg Mix en entorno Omnichannel
March 22, 2018 In Marketing

Marketing mix management in the omnichannel environment

Speaking of “omnichannel environment” becomes a necessity since we have become “omnichannel consumers“. Our purchasing behavior has changed so that companies must react adapting to this new reality: users permanently connected by smartphones, tablets and computers to all kinds of apps, the internet, social networks, etc., both for leisure and to contact the companies and brands. We take into account the opinions of other users, we look for discounts, offers, comparisons, etc.

The concept of “omnichannel” responds to the need to integrate the various communication channels existing in the market so that the contents published in them are interrelated and potential customers can explore multiple ways of interacting with the brand.

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November 22, 2017 In Communication

The value of writing well, idiot

There is an image on social networks, the one that accompanies this post, whose origin I have not been able to find, but that allows me to illustrate in a lapidary way the importance of writing without orthographic errors.

Today, social networks have become the first letter of introduction for both individuals and companies. From the moment we write something and this goes from the scope of the private to the public, the style and the correction of the writing become a trait of credibility and social prestige, essential factors if we want to win and maintain the respect of who reads us in every virtual community.

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July 24, 2017 In Marketing

In Marketing, two plus two are five

Today there is not a self-proud company that does not have its website and its profile in any of the best-known social networks. But often, neither the contents in these platforms are updated conveniently nor have the necessary relevance and interest to generate added value to the company, and therefore, to the brand that represents it.

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