September 15, 2017 In Communication

Do it well and make it know

The expression “do it well and make it know ” defines the Public Relations mission (RRPP) better than any other, apart from being a crucial concept for communication in organizations.

The axiom combines two ideas: “doing” and “saying“, the first being fundamental, which implies the fulfillment of the company’s objectives through activities that reflect ethics, values, strategy and are concretized in products and services that should offer benefits to users who purchase them.

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July 24, 2017 In Marketing

In Marketing, two plus two are five

Today there is not a self-proud company that does not have its website and its profile in any of the best-known social networks. But often, neither the contents in these platforms are updated conveniently nor have the necessary relevance and interest to generate added value to the company, and therefore, to the brand that represents it.

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