Comunicación sesgada
August 17, 2017 In Polemics

Biased Communication. A Question of Perspective

Should communication convey pure and direct information? Should a point of view be reserved for opinion articles, which establish the position of that journalist on a particular topic?

Surely it should be so, but everyone knows that no news is neutral, impartial. The attachment to certain values, ideals, beliefs, the style of the journalist and the Media on which he or she works determines the inclination that the content will have when expressed. And even further: the manipulation (in the least pejorative sense of the term) of the contents allows to emphasize some and minimize others, so that the interpretation of the recipient of the news can utterly vary.

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July 24, 2017 In Marketing

In Marketing, two plus two are five

Today there is not a self-proud company that does not have its website and its profile in any of the best-known social networks. But often, neither the contents in these platforms are updated conveniently nor have the necessary relevance and interest to generate added value to the company, and therefore, to the brand that represents it.

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July 20, 2017 In Photography

Is it worthy to invest on professional photography?

The sector of professional photography underwent a revolution with the incoming of digital cameras. These gave us many benefits as users, yet it became a problem to many companies: since then, any employee could take pictures with a camera that did everything, automatically adjusting all its values, and suddenly professional photographers were no longer needed.

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