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In Communication

The value of writing well, idiot

There is an image on social networks, the one that accompanies this post, whose origin I have not been able to find, but that allows me to illustrate in a lapidary way the importance of writing without orthographic errors.

Today, social networks have become the first letter of introduction for both individuals and companies. From the moment we write something and this goes from the scope of the private to the public, the style and the correction of the writing become a trait of credibility and social prestige, essential factors if we want to win and maintain the respect of who reads us in every virtual community.

November 22, 2017

In Marketing

Events: keys to success

An event is one of the most striking ways that a company has to give visibility to its brand image, precisely because the recipients of that action live it in the first person, it is a vital experience. What happens in an event can be remembered for a long time by those attending it, as long as what happens in it is relevant, original and surprising enough to be “memorable“, that is, lasting in our memory. And for this to happen, the fundamental premise is that the event is as unique as possible.

November 8, 2017

In Marketing

Why marketing scares SMEs

94% of Spanish companies are individual entrepreneurs (so-called “self-employed”) or micro-enterprises with 1 to 9 employees (data from the Ministry of Economy, Industry and Competitiveness in February’17).

The vast majority of these companies do not have a defined structure with specialized areas or functions such as Commercial, Marketing, Human Resources, Finance, etc. Usually the entrepreneur agglutinates almost all the functions in itself (at most, he/she outsources the fiscal and accounting part and not much more).

October 24, 2017

In Polemics

Planned obsolescence: who is to blame?

The planned obsolescence is to determine the end of a product life. After a period of use determined by the manufacturer, the product stops working correctly or is damaged, so you have to buy another new one to replace it. Whether it is due to technological advances, induced by advertising and marketing or to reduce the useful life of products and thus sell more, it is a phenomenon traditionally the industry was to blame. But … just the industry? READ MORE

October 2, 2017

In Communication

Do it well and make it know

The expression “do it well and make it know ” defines the Public Relations mission (RRPP) better than any other, apart from being a crucial concept for communication in organizations.

The axiom combines two ideas: “doing” and “saying“, the first being fundamental, which implies the fulfillment of the company’s objectives through activities that reflect ethics, values, strategy and are concretized in products and services that should offer benefits to users who purchase them.

September 15, 2017

In Polemics

Biased Communication. A Question of Perspective

Should communication convey pure and direct information? Should a point of view be reserved for opinion articles, which establish the position of that journalist on a particular topic?

Surely it should be so, but everyone knows that no news is neutral, impartial. The attachment to certain values, ideals, beliefs, the style of the journalist and the Media on which he or she works determines the inclination that the content will have when expressed. And even further: the manipulation (in the least pejorative sense of the term) of the contents allows to emphasize some and minimize others, so that the interpretation of the recipient of the news can utterly vary.

August 17, 2017

In Polemics

Advertising that contributes to waste energy resources

It is sad to see that the ads of some brands go against the efforts to promote efficiency and energy savings. Two examples of this are in the Idealista (https://goo.gl/XdgeQT) and Aldi (https://goo.gl/3YkT66) TV commercials.

August 1, 2017

In Marketing

In Marketing, two plus two are five

Today there is not a self-proud company that does not have its website and its profile in any of the best-known social networks. But often, neither the contents in these platforms are updated conveniently nor have the necessary relevance and interest to generate added value to the company, and therefore, to the brand that represents it.

July 24, 2017

In Photography

Is it worthy to invest on professional photography?

The sector of professional photography underwent a revolution with the incoming of digital cameras. These gave us many benefits as users, yet it became a problem to many companies: since then, any employee could take pictures with a camera that did everything, automatically adjusting all its values, and suddenly professional photographers were no longer needed.

July 20, 2017

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